About
Susan Hewlett
BRAND STRATEGIST
VALUES
Continually placing the customer at the centre of everything is fundamental to a brand’s success, incessantly striving to understand what experience the customer, the follower, the fan expects can only be achieved by constantly asking the right questions.
Everything should inspire and influence, omnipresence is now a given. The customer interface; virtual or real; the storefront, navigation, visual journey should be exciting but more importantly cohesive and straightforward, time is too short for complexity.
Authenticity and integrity provide the fundamental foundations on which any brand should be built. Integrity when coupled with credibility plus passion, underpinned by innovation and inspiration, will help to create an enduring relationship with the customer to maintain loyalty and assure relevance in a cluttered marketplace. Retaining integrity and authenticity is imperative, trust is difficult to win but quick to lose.
These key values offer a powerful message when distilled into the creation of new campaigns, communication and products, maintaining a point of difference and most important of all, retaining the bond between the customer and the brand.
WHAT I DO
- INSPIRE
- INFLUENCE
- CHALLENGE
- MOTIVATE
Susan Hewlett 