victoria’s secret love fragrance launch

The Love fragrance was an incredibly different kind of perfume for Victoria’s Secret, it was a modern and iconic interpretation of the Victoria’s Secret woman. Charmingly sexy, alluring and refreshingly confident it was intended as a core fragrance with an ambition for it to be #3 in the world

To support high profile launch and create compelling story 360 campaign developed which included:

• Radio sponsorship in Dubai during rush hour (morning/evening). Female DJ played fun, sexy “love” hits and educated listeners about new fragrance launch. Engaged with callers on what love made them do and drove customers to stores via exclusive offer: Free mist/lotion with LOVE EDP purchase
• Digital Advertising: – Promoted angel endorsement videos & assets through Facebook Canvas Ads, Instagram, GDN and YouTube. Targeted FB beauty followers – Custom Audiences and Lookalikes to increase reach. Ran engaging competition campaign through Messenger ads.
• LOVE experience brought to life
  • Created LOVE playlist on Anghami
  • ‘LOVE-ly’ dinner at the One and Only Palm Jumeriah . Sensory stations around room featuring notes to educate media on fragrance complexity. Chef paired courses with scent notes to reinforce ingredients and flavours and increase recall. Media and influencers were asked in video booth what ‘love made them do’ as well as invited to create mood boards with things they loved from VS. Added Victoria’s Secret lip station to expand the story and increase Instagram opportunities

https://me.popsugar.com/beauty/Victoria-Secret-Love-Fragrance-44161602

https://www.luxsure.com/2017/11/04/introducing-love-victorias-secret/