INFLUENCER STRATEGY

Reinforced brand identity and strengthened recall amongst identified target by implementing directional campaign focused on relevant key brand ambassadors

Ambassador activity had clear KPIS to increase traffic to website thereby decreasing reliance on third party stockists and address in-balance between retention and acquisition analytics.

Brand advocates created salient content such as personal styling tips or playlists for use on blog and social media, as well as for CRM communication.

Also built and devised content strategy for Blog to create engaging and interactive conversations about fashion and style which reflected positioning and established fashion credibility and authority for the brand https://threefloorfashion.wordpress.com

Campaign supported SEO and SEM strategy driving reach and conversion and maintaining high position ranking in organic search