SAMPLING activations

Implemented sampling strategy for fragrance launches in the Middle East via podiums, activations and partnerships to increase engagement and awareness among target audience

Storytelling and education was a key objective of the strategy. By taking the audience, media or consumers, through an interactive sensory journey of the notes the experience not only gave them a deeper understanding of the complexity of Victoria’s Secret Fine Fragrance collection but also increased scent recall.

Aligned fragrance launches with new lingerie collection releases to maximise story and impact, as well in-store for the associates to introduce opportunity for cross category selling and merchandising

Partnered with Vox Cinemas Ladies Night in key flagship malls as part of acquisition strategy to provide opportunity to sample new and existing fragrances on a monthly basis to target female audience. Victoria’s Secret fragrance experts would be in attendance to distribute fragrance bracelets and develop personal relationships with attendees to increase propensity for purchase and drive footfall to stores post event.