360 – FASHION IN…

Devised concept ‘Fashion in Residence’ a series of inspirational fashion talks, in association with The Hoxton, Holborn to target key demographic of 24-34 ‘directional stylists’. Each event saw three panellists debate a ‘hot topic’ with fashion expert, Rebekah Roy invigilating. Guests had opportunity to question panel at end of debate which was screened live via periscope so non attendees could participate via social media.

The first event,’Fashion in…Music’, featured panel made up of singer/songwriter and You Tube sensation, Shannon Saunders; music and celebrity fashion stylist Aimee Croysdill and cultural commentator, Fiona Cartledge. Theme was ‘What comes first the fashion or the music?’ – a debate on impact of digital on modern day pop music and style. Evening closed with a live set from Shannon.

‘Fashion in…Store’ the second event brought Vikki Kavanagh, Buying Director for Very Exclusive, Alice Cuffe, Fashion Market Editor of Motilo and Tena Strok of independent boutique Celestine Eleven in East London to discuss ‘The way we shop now – how can a pure play online store really understand its customer?’

The final talk was ‘Fashion in…Photography’. THREE FLOOR’s Head of Design, Marie Sripha, was joined by respected fashion stylist, Tamara Cincik and photographer, Eva K Salvi to discuss ‘Who’s the boss?’ As models, photographers and stylists become superstars in their own right, who really directs the vision for a brand campaign?

INFLUENCERS

To further reinforce brand identity and strengthen recall amongst target implement directional campaign focusing on ‘3’ key ambassadors

Increase traffic to website to decrease reliance on third party stockists to address challenge of return traffic increasing vs new, decreasing.

Requirement for brand activity to generate content for social and web to encourage conversation with current and potential customers

Create digital personality – speaking direct to consumers – engaging and interactive which truly reflects brand via Blog https://threefloorfashion.wordpress.com

Brand ambassadors to create content via imagery, words, music /playlists, styling tips etc . Content migrated to social media channels, blog and emailer