THEHOUSE

COMMUNICATIONS DIRECTOR

Diageo · Jack Daniel’s · Woodford Reserve · IHG Hotels · First Leisure

BRANDING · SPONSORSHIP · EVENTS

Building credibility for the Malibu brand by association with an influential cultural force in the UK music scene. The MOBO legacy of urban music for established and emerging artists synergised with the Malibu brand’s heritage, which has its roots in the Caribbean

Managed MALIBU sponsorship of Music of Black Origin Awards at the Royal Albert Hall.
IMPLEMENTATION OF ALL BRANDING AND ASSETS AT EVENT/AFTER PARTY TO MAXIMISE ASSOCIATION EXPOSURE

EXPLOITED SPONSORSHIP ACROSS SALES CHANNELS ON/OFF-TRADE WITH POINT OF SALE, COMPETITIONS TO WIN TICKETS/MERCHANDISE AND MOBO EMERGING TALENT TOUR AROUND UK
MAGAZINE HANDED OUT DURING TOUR AND DISTRIBUTED VIA OFF-LICENSES AND SUPERMARKETS

Blog at WordPress.com.