The Rise and Rise of the ‘Chatbot’

What is a chatbot and what can it do? For a start if you do not know your customer, follower or fan then the chatbot will not be able to support you effectively. It creates a conversation based on perceived questions, so first you need to work with your social media and customer service teams to identify the most asked questions or those inquiries which may arise in the future due to new brand activities, for example.