SOMETHING SMELLS ROSY

Either people are buying online to restock their favourite fragrance, or they’ve found a way around the Russian roulette-like game of buying a perfume without testing it out. Selling fragrance online is not easy. Yes indeed, an e-commerce site could be useful to someone looking to quickly restock a favourite perfume, but encouraging a shopper to invest in a scent she hasn’t even smelled? That seems like an impossible task, doesn’t it?